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About this report
quickByte Marketing brings paid media, email, organic search, site analytics, and store performance into one view. Figures refresh from your connected platforms via a daily sync — use Data Health to confirm the latest loaded date.
Metric glossary
Quick reference for the acronyms used across the dashboard.
| Metric | Stands for | What it means |
|---|---|---|
| ROAS | Return On Ad Spend | Platform-attributed revenue divided by ad spend for that channel only (e.g. Meta revenue ÷ Meta spend). |
| MER | Marketing Efficiency Ratio | Total store revenue divided by total marketing spend across paid channels. Same idea as blended ROAS. |
| POAS | Profit On Ad Spend | Gross profit divided by ad spend — whether ads are profitable after product costs, not just revenue. |
| CAC | Customer Acquisition Cost | Total marketing spend divided by the number of new customers acquired in the period. |
| AOV | Average Order Value | Total revenue divided by number of orders. |
| CPA | Cost Per Acquisition | Ad spend divided by conversions (purchases or leads) attributed by the ad platform. |
| CTR | Click-Through Rate | Clicks divided by impressions. |
| CPC | Cost Per Click | Ad spend divided by clicks. |
| COGS | Cost Of Goods Sold | Direct product cost of what was sold — used for gross profit and POAS when Shopify is connected. |
ROAS is channel-specific. MER and POAS reflect whole-business performance vs total ad spend.
Attribution & data notes
- Store revenue uses Shopify net sales (or GA4 when Shopify is not connected). Do not add Meta, Google, and Klaviyo revenue together.
- Meta purchase metrics use omni_purchase and may not match Shopify order totals — different attribution windows and methods.
- Klaviyo attributed revenue* uses order-date Placed Order attribution and may differ from Klaviyo’s Business Performance summary — see Klaviyo attributed revenue* below.
- MER and POAS are calculated across your selected date range as totals (sum ÷ sum), not an average of daily ratios.
Klaviyo attributed revenue*
This dashboard shows email-attributed Placed Order revenue from Klaviyo’s metric-aggregates API. Each order is counted on the date it was placed, using your store timezone (Pacific/Auckland for NZ brands). Only orders attributed to Klaviyo email are included.
Klaviyo’s Business Performance summary on the home dashboard uses a separate internal calculation (“Revenue from Klaviyo”). Klaviyo has confirmed that figure cannot be fully replicated via the public aggregates API. Differences typically run ±5–10% and can flip direction depending on the date range — shorter windows are not always closer.
Common reasons for a mismatch: order date (here) vs message send or click date (Klaviyo overview); gross Placed Order value here vs net or adjusted totals in Klaviyo; attribution windows and last-touch rules applied inside Klaviyo’s UI only.
Refunds and cancelled orders are not subtracted in this dashboard — we use Placed Order value at the time of attribution. Klaviyo’s total revenue card may net refunds or unfulfilled orders differently.
For campaign and flow drill-down, message-level totals use the same order-date attribution and should match this figure when summed over the same dates. Do not add Klaviyo attributed revenue to Meta or Google revenue — use store revenue (Shopify or GA4) for blended totals.
Support
Questions about your numbers or a missing channel? Contact quickByte: hello@quickbyte.digital · quickbyte.digital